The term Digital Transformation become popular in 2014, particularly, with the coming of social networks and platforms.
What does this “buzz word” really contain?
❇Digital Transformation is not just about having an e-commerce site or a presence on social networks. This often starts with streamlining information system, optimizing resources, and updating organization and processes.
❇It is not only digital, but also more global and more universal:
- Economics: new business models, new organizations, and new needs.
- Societal: new uses and new modes of communication.
- Human: new perceptions, new risk-taking capabilities, new commitments.
❇The Digital Transformation is multidimensional, complex with a wide offer and sometimes difficult to understand.
The idea is not to “put everything in place” but to make the right changes according to the vision, the customer and employee experience.
❇The strategy and the choices are made in a logic of optimum, centered on the human, focused on the creation of values.
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