Our world is undergoing profound changes since the widespread use of the Internet in 1995 !
The year 2020, marked by the pandemic and many political turmoil, is a turning point for the digital transition.
The health crisis has a negative impact on business economic growth in many sectors. However, they demonstrate resilience, agility and adaptation by using digital tools to increase the use of remote work and e-commerce in particular. Without digital technology, our economy would have been at a standstill.
To remain competitive, companies must implement a strong digital transformation strategy to retain and grow their customers and attract new talent.
The percentage of companies that have started a digital transformation in France :
- TPE 33% (approximately 3.7 millions)
- SME 53% (approximately 148 000)
- Mid-cap 70% (approximately 5 800)
Digital is seen as an opportunity by more than 70% of companies, 25% as an obligatory passage and 5% ignore or see as a threat.
How does it work ?
Digital transformation aims to harness the potential of digital tools to change processes, change the business model and integrate new skills.It is a transformation of the company so that it corresponds to the new aspirations of its employees, customers or shareholders.
Contrary to popular belief, digital transformation is not just about having an e-commerce site or a presence on social networks.This often starts with optimizing its resources and structuring its operation.
Support for change is fundamental for the appropriation of tools, new working methods and the establishment of an adequate organization.
It is fundamental to anticipate and work on the vision that gives direction as well as the roadmap in collaborative and iterative mode. These must be widely shared, communicated and adapted for everyone to take ownership and adhere to them.
A key player in the company’s evolution, the IS is moving from a heavy, solid, compact construction model to an adaptable and agile and lightweight model to help the company’s strategy take off.
The main obstacles to continuing or embarking on digital transformation are the complexity of implementation, lack of time and training, and cost.
To lift them, companies need to solve the problem of financing, a simplification of digital tools and a need for support to facilitate changes in internal organization and working methods.
The stakes of the company :
- Vision and Purpose: it is committed to its mission and values. Its attitude to environmental and social responsibilities is important.
- Business model : digital transformation allows a reflection around new models such as uberisation, collaborative platforms, the “as a service” offer in the form of licenses and specific services, how to exploit big data… The goal is to intensify the customer experience to serve their needs in an optimal way by listening to them and innovating.
- Organization : Building an organization that breaks down silos and is more agile strengthens internal collaboration to foster the customer experience. The correlation between employee engagement and customer satisfaction is evident.
- Operational Excellence : the focus is on the creation of value of the company by adapting its means and its organization and limiting waste. It is in a logic of optimum (not maximum) making it more frugal and agile. It favours the quality of the execution rather than the quantity of the innovations.
- New technologies : they are very numerous in the fields of mobility, social, cloud, connected objects and AI… The reflection must be conducted to identify which and for which value creation?
Successful digital transformation is based on a clear goal, a shared vision and committed people.
And you, where are you at? What are your challenges and issues?
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